02/01/11
Wall Street Journal: Scooter Maker Piaggio Runs Facebook Photo Contest

People who buy a new Piaggio or Vespa brand scooter will get a Vespa Soft Touch or Piaggio Copter helmet free of charge. The program is called “Vespa Helmets are for Everything,” and runs from January 27 through April 30 at dealerships and on Vespa USA’s Facebook page, www.Facebook.com/VespaUSA.

For the photo contest the company asks riders to upload images showing their ideas for how to use their helmets creatively when they aren’t riding.

Read the full article.